User blog comment:2ks4/RDR DLCs half price through PlayStation Store/@comment-76.17.9.212-20110818000445/@comment-3455248-20110819172430

I checked it out last night and I'm seeing full price on everything too (I'm connecting from the D.C. area). This is both directly in the PlayStation Store as well as entering the store from within the game. In the initial announcement there was no indication of how long the sale would last, but I figured if it was only for a short time then they would have mentioned it.