Herbert Moon

 is a minor character featured in Red Dead Redemption. Moon is the owner and clerk of the General Store in the town of Armadillo in Cholla Springs, New Austin.

Moon is notable for his constant and unabashed anti-Semitic rhetoric. This is reflective of prevailing anti-Semitic attitudes consistent among Americans during the time period. Moon can be heard accusing "the Jews" of various nefarious plots and influences.

As the owner of the General Store, Moon will sometimes appeal to the player to help intervene after a robbery by an NPC. Additionally, the player has the opportunity to rob and kill Moon themselves.

Moon can be found working as a clerk in his store, or playing poker in the back room at the Saloon in Armadillo.

Trivia

 * Herbert has one known brother, Francis Moon, who is resting in Coot's Chapel Cemetery.


 * Moon will often, but not exclusively, refer to himself in the third person.
 * Moon believes that John Marston is 'a bounty hunter for the Jews'.


 * If the player duels him and wins, he will still be present in the store. Sometimes, immediately after being killed, another Herbert Moon will instantaneously spawn.
 * There are actually two Herbert Moons present in the game. One plays poker, and the other is the store owner. They are the same character.


 * Moon has been known to inexplicably shout "I'm Herbert Moon!" when in combat, robbed, or threatened.


 * Moon is usually unarmed, except when catching the player cheating during a game of poker. When the duel is issued, he will then be seen wearing a gun-belt and holster, carrying a Cattleman Revolver.


 * Moon's lyrical word selection and monotone vocal delivery seem to partially resemble the pseudo-historical character of E.B. Farnum from HBO series Deadwood. In real life, the character was, as well, the owner of a general store.


 * Moon's character's appearance and outfit seems to be strongly based on the appearance of the meek bartender, played by Paul Brinegar, in the 1973 western film High Plains Drifter.