User blog comment:2ks4/Event and extra Triple XP Friday July 22/@comment-1495666-20110722190053/@comment-3455248-20110722192802

The event involves playing in game modes with some of the Rockstar developers. They play several different modes during the event and announce what modes they're playing on the Social Club site. Some of the event sessions are streamed live on the Social Club website. Social Club is a free service from Rockstar that provides bonus items (outfits, challenges), leaderboards, online stats tracking, etc. for RDR and other Rockstar games. It syncs up with your PSN or XBL account. The Triple XP is separate from the event and applies to any game modes you play while it is active.