User blog comment:MarkvA/New details on "Land Grab" multiplayer/@comment-1665698-20101023025309

What's everyone complaining about? For one, just because the pack is called "Undead Nightmare" doesn't mean Rockstar can't use it as a vessel for new game modes as well. It doesn't have to be zombie themed. For another, I don't know if anyone has noticed but in public free roam games, people tend to congregate in the towns fighting each other anyway, and this mode gives them another reason to do so, on top of adding more experience and incentive for cooperation.