User blog comment:Spawny0908/Rockstar Announces Fan Appreciation Red Dead DLC (and it's FREE!!!)/@comment-1265875-20110627190658/@comment-1265875-20110628204737

What LyHung said.

I mean what's the wisdom behind this?

Are they looking to up the comment count on the articles announcing the DLC? Does that even translate into anything beneficial for them? I don't see outside adverts on their site, so I don't think so...

In the case of Portal 2, I can see them announcing the DLC early since some people would've traded it in 2 weeks after it came out, so they were giving incentive to keep the game. But RDR has been out a year, no one's going anywhere, those of us still playing are probably NEVER GOING TO TRADE/SELL RDR. So mentioning it so far in advance and then going completely silent on it seems like a bit of a cock-tease (sorry ladies).

They should've released it today 6/28/11 so that we could play the stuff over the holiday weekend.

And by the by, 2ks4, I don't know if you looked, but the Portal 2 DLC isn't even on that Valve timeline, even just to joke about it.

I am sad. :(