User blog comment:The Milkman/What Makes the Cowboy Cool/@comment-26435037-20121011135936/@comment-26435037-20121012100545

Basically, I took the "craft" thing from an 1Up.com article on Uncharted 3, where they said "Developer Naughty Dog shows that they're still masters of their craft."

Their craft is the "Uncharted series". Your craft is your blogs.

So yeah, option 2 is the correct answer :P