User blog comment:MarkvA/The Banhammer is coming!/@comment-3036273-20100903120128/@comment-2204268-20100903154722

I don't think that it's a matter of taking money out of R*'s pocket currently.

If enough cheats and hacks populate the servers, to the point that legitimate players avoid playing the game, R*'s gonna take notice.

After all, when the honest players are gone, who's gonna buy the DLC's? When rumors abound to the effect of "Don't buy that game, the multiplayer WAS fun, but cheaters ruined it, and the developer doesn't seem to care", it tends to hit a company in it's bottom line...and THAT's the money that R*'s trying to keep a hold of.