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We're in the new trade of advertising, which is an American art form about ensuring people buy the correct things. One more dollar says give us half an hour, what harm can we do in half an hour?
Hosea Matthews to the Rhodes Parlour House employees

Advertising, The New American Art is a mission in Red Dead Redemption 2.

Mission Overview[]

Catherine Braithwaite pays Hosea and Arthur to head into Rhodes and hand out the stolen moonshine for free at the local saloon.

Story[]

Part I[]

Whilst at camp, Abigail informs Arthur that Hosea and John are waiting at the stolen moonshine stash for him, to attempt to sell it back to the Braithwaites, and that Hosea wants Arthur to join him instead, because John has now been instructed by Dutch to look into something else. Arthur heads over to them.

Part II[]

Arthur meets the pair, and they explain what they plan to do with the moonshine. Hosea explains that since he doesn't have a client to sell the moonshine to, he says that he plans to instead take the stash to the Braithwaites, under the pretense that he was returning lost goods, for a reward. John leaves so he can look into potentially stealing the Braithwaites' prized race horses, for Dutch.

Upon reaching Braithwaite Manor, Hosea explains his intentions to Catherine Braithwaite, the family matriarch, and requests a reward of half of what the stolen moonshine bottles usually cost. Her sons are initially hostile towards Hosea and Arthur, but Catherine orders them to stand down and pay the two. However, Catherine reveals she already knows that Sheriff Leigh Gray was the one who had them take the moonshine, and tells them to hand out the moonshine for free in the local saloon owned by the Grays, for an extra $10. Hosea and Arthur comply and head for Rhodes.

On the way, Hosea decides that he and Arthur assume the roles of two brothers named Melvin and Fenton, as part of their classic clown-and-idiot act, in order to give the moonshine away at the saloon, much to the latter's chagrin. Upon arriving at the saloon, Arthur and Hosea introduce themselves and announce that they will be serving all-you-can-drink moonshine to patrons, for no cost at all, much to their joy.

Hosea and Arthur serve out the moonshine into all into the night, with the drunken chaos and disorder growing by the hour. However, later on, the Lemoyne Raiders enter the saloon and they confront the duo, who are very angry to see what has been happening with the moonshine they were going to buy. A shootout ensues in the saloon, and Hosea and Arthur fight their way out before using the wagon to escape Rhodes while killing more pursuing Raiders. Once the coast is clear, they discuss the nature of the Raiders, and whether the Braithwaites set them up. Hosea heads back to Braithwaite manor, while Arthur returns to camp to speak with Dutch.

Once there, Arthur talks with Dutch and Micah about the two feuding families, and their plan to use the feud as a means to supposedly rob them of large amounts of money and gold. Arthur is initially unsure of whether the plan is a good idea, given the massive amount of trouble they are already in with the law. He also doesn't believe in vengeance, which is one of Dutch's motives behind this plan, as Dutch has a deep hatred for southerners which stems from the death of his father during the Civil War.

Nonetheless, Arthur goes along with Dutch's plan: Dutch tries to play the Grays, whilst Hosea tries to play the Braithwaites. As for Arthur's next move, he can either choose to meet up with Hosea and Sean at Braithwaite Manor, to look into the Grays' tobacco fields, or meet up with John and Javier at Caliga Hall, to look into the Braithwaites' prized race horses.

Gold Medal Objectives[]

  • Headshot 5 Lemoyne Raiders in the saloon.
  • Complete with at least 90% accuracy.
  • Complete the mission without taking any health items.

Deaths[]

Mission Failure[]

The mission will fail if the player:

  • Assaults, kills or abandons Hosea;
  • Allows Hosea to be killed;
  • Assaults or kills John.
  • Assaults or kills any of the Braithwaite guards;
  • Abandons Braithwaite Manor.
  • Alerts the law;
  • Destroys or disables the moonshine wagon;
  • Dies.

Trivia[]

  • Arthur and Hosea were originally going to wear unique outfits during this mission for their roles of Melvin and Fenton, which consisted of blue stitched-up overalls, long fake beards and wide-brimmed hats. These outfits were cut from the final game, but can be found and restored from the game files.[1]
  • There is a typo in the subtitles for Part I, in which "looking" is spelled as "lookng".
  • If they wish, the player can skip Part I by going straight to Hosea and John.
  • If Arthur has completed "Preaching Forgiveness as He Went" before this mission, he will comment on the Lemoyne Raiders at the start of the gunfight, calling them "the bastards from Shady Belle".
  • This is one of the few missions in the game where the player will not incur an Honor loss for killing horses, the other ones being "Urban Pleasures", "The Fine Art of Conversation" and "Our Best Selves".
  • If the player ignores the objective after collecting the moonshine and heads to the train station instead, they will see a unique train model there that has sleeping beds in it.[2]
  • The player will have unlimited ammunition during the escape from the saloon.
  • After this mission if the player goes back to the saloon, Arthur may get recognized as "Fenton".
  • If the player alerts a witness, Hosea will react to it and command the player to prevent the witness from reporting to the law. The same applies in "The Spines of America".

Video Walkthroughs[]

PS4 Version
PC Version

References[]

Navigation[]

Red Dead Redemption 2 mission walkthroughs
Chapter 3: Clemens Point
"The New South""American Distillation""Further Questions of Female Suffrage""The Course of True Love I""The Course of True Love II""The Course of True Love III""Advertising, The New American Art""The Fine Joys of Tobacco""Horse Flesh for Dinner""Magicians for Sport""Friends in Very Low Places""Blessed are the Peacemakers""An Honest Mistake""Preaching Forgiveness as He Went""Sodom? Back to Gomorrah""A Short Walk in a Pretty Town""Blood Feuds, Ancient and Modern""The Battle of Shady Belle"
Companion Activities
"Coach Robbery - Bill Williamson""Coach Robbery - Sean MacGuire""Dominoes - Tilly Jackson""Fishing - Javier Escuella""Fishing - Kieran Duffy""Five Finger Fillet - Micah Bell""Social Calls With Mr. MacGuire"
Chapter 1Chapter 2Chapter 4Chapter 5Chapter 6Epilogue, Part 1Epilogue, Part 2
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